The 10 most complained about UK adverts of 2017
The 10 most complained about adverts of 2017 in the UK have been revealed, with fast food chain KFC topping the list.
The KFC advert featuring a chicken strutting around to rap music attracted 755 complaints and was considered "distressing to chickens and distressing for vegetarians, vegans and children", because of its implication that the bird was headed for slaughter.
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Hide AdThe complaints in that case were not upheld by the Advertising Standards Authority (ASA).