Hundreds of eager shoppers had queued for hours to form long queues ahead of the grand opening.
Photographer Tony Hendron was on hand to capture the atmosphere of the big event.
1. Enjoying the moment
Browsing in the ladies department at the new Primark store is Kathleen Hoey from Craigavon. PT50-225. Photo: Tony Hendron
2. Super shoppers
Pictured at the opening of Primark on Friday are from left, Cathy Martin, Olivia Crummey and Claire Crummey. PT50-223. Photo: Tony Hendron
3. A warm welcome
Customers at the new Primark store were greeted by staff and Lord Mayor of ABC Council, Councillor Paul Greenfield. PT50-221. Photo: Tony Hendron
4. Gift hunters
Bowsing in the new Primark store are Rhea, left, and Phil Sheridan. PT50-222. Photo: Tony Hendron